You Create, We illuminate.

About NEEWER

One-stop Store for Photography Equipment

NEEWER History

Brand Inception
2011

NEEWER

We laid the foundation for NEEWER and quickly made waves by introducing our first professional on-camera flash, setting the stage for innovation.

2014

We continued to expand our presence in the photography equipment sector, successfully entering mainstream markets in Europe, the Americas, Asia, and the Pacific.

2015

We ventured into the realm of video streaming, releasing a series of video recording products.

Rapid Growth
2016

We launched our inaugural ring light, swiftly claiming the top spot on the best-seller lists.

Neewer Ring Light
2017

We had established a comprehensive production base and laboratory, earning the prestigious title of "National High-Tech Enterprise".

2018

Our global user base exceeded 100 million.

2019

We independently developed the "NEEWER" app, progressively enabling wireless control of the entire NEEWER lighting lineup.

Neewer App
Continuous Advancement
2020

We once again earned the title of "National High-Tech Enterprise."

2021

We had accumulated over 300 technical patents.

2022

We were invited to participate in prominent exhibitions such as CES, NAB, WPPI in the United States, and IBC in the Netherlands, further enhancing our global recognition.

2023

Our Q4 outdoor flash and GL1 gaming light proudly received the "iF Design Award".

iF Design Award

At NEEWER, we are a team of creators driven by passion and precision. We believe that great imagery begins with exceptional tools—crafted with care, designed with purpose, and built to inspire. Every product we make reflects our commitment to quality, innovation, and trust.

In an era where creativity thrives through social media, NEEWER empowers photographers and filmmakers with professional-grade lighting, video, and audio solutions that combine performance and accessibility. Our mission is simple: to make creative excellence within everyone's reach.